A couple weeks ago I published a piece in Churchleaders.com called “5 Ways We Get Evangelism Wrong and What to do About it.”
Overall, the concept of “evangelism” has gotten a bad rep over the years. But that is because “evangelism” as a concept has been largely disconnected from the long, patient presence of abiding relationships and been swapped instead for a broadcast form that is overly dependent upon rational persuasion, information dissemination, and “closing the sale.” In some corners of the Christian family tree, folks even tout a form of evangelism that looks more like cultural conformity than it does the inner-transformation of the gospel.
So it’s not that evangelism is bad. It’s our assumptions of what evangelism is that are bad. When we reconnect our schema for evangelism to the broader work of relationship-oriented discipleship, we recover a more Christ-like evangelism—that unironically will be more effective in our postmodern cultures.